This article provides essential tips on managing your company assets. Did you know that the value of your business assets doesn’t have to be locked in them? In other words, your assets can become revenue streams if you manage them properly. This is the essence of asset commercialization. There are several ways to bring your […]
This article explains the importance of innovation in the business and its different stages. People often believe that innovation requires something groundbreaking. But that doesn’t always have to be the case. By definition, innovation is the process of developing and introducing a new, substantially improved, or redesigned product or service. Simply put, something is innovative […]
This article provides essential tips to help your business thrive and succeed. Every business faces challenges, but not all of them push through. In fact, around 70% of small businesses don’t make it past 10 years. You don’t want to be a part of this gloomy statistic. The good news is, there’s a lot you […]
This article explains the importance of using payment gateways and provides the best tools to be used. Card payments have become a prevalent payment method in many types of commerce, especially when it comes to online purchases. However, making payments within country borders isn’t the same as doing so internationally. While various services will take […]
This article explains essential tips on how leaders can effectively support employees in times of uncertainty. It also imparts how open communication and the use of technology can play a big role to keep the employees stay focused and committed to their work. The past one-and-a-half years have been a lesson in life’s uncertainty and […]
The article explains the importance of using marketing analytics in small businesses However creative it is, marketing has a vital data-driven component to it. To execute an effective strategy, you need to make decisions based on cold facts. That’s where analytics come into play. You’d be surprised by the amount of actionable information that marketing […]
This article highlights the mental stressors of employees which are affecting their productivity. It points out the importance of collaborative effort between leader and employee to help sustain employees’ mental health. Faced with the new realities of a global pandemic, working from home, school and business closures, and a lack of physical contact with friends […]
This article highlights the top trends in entrepreneurship to look forward to in 2022. The modern markets and business landscape have been affected by numerous factors. These include the continuous development of new technologies, shifts in the social structure, the ongoing pandemic, and many others. In that light, it’s no wonder that the upcoming year […]
This article provides essential tips on how to deliver a dynamic presentation. It explains how the quality of your preparation can affect the result of your presentation. When you give a presentation, you need to remember that effective communication is tied up in the use of your voice and body language far more than in […]
This article highlights how Great Resignation changes the global workforce. It also explains how this change can turn into great opportunities. The traditional market has been going through changes for a long time. However, much of the movement happening across different industries has accelerated significantly in recent years, largely due to how the global pandemic […]
The article addresses the impacts of conflicts in the workplace. It provides better understanding, tips and benefits to overcome it, resulting in improved relationships, be it professionally or personally. Conflict is a word that causes many of us a great degree of discomfort, anger, frustration, sadness, and even pain. Conflict is no stranger to any […]
This article describes how distracting movements can impact your presentations and explains why proper body movement is essential. It suggests several helpful tips on how to overcome distracting movements. When making a presentation to a client, staff, or even the boss, have you ever asked yourself, ‘What do I look like when I present?’Your body […]
This article highlights the pros and cons of traditional sales vs virtual sales. It addresses the effectiveness of shifting to virtual sales and why it is beneficial. The shift from traditional sales towards virtual sales has become even more evident in the last couple of years. You might even say that selling has transformed altogether. And while […]
The article explains why developing best practices is essential in social selling. It highlights how having the right social selling strategies bring authentic connections leading to growing sales. The other day I was thinking about the term “social selling”. It made me wonder if brands were actually partaking in social selling, or were some just […]
Entrepreneurs who have executive presence are more confident, more likeable, easier to trust. Executive presence isn’t something that can be assumed or faked. This article explains the essential points and skills that will help you achieve, build your confidence or drive an impactful executive presence. Do people listen to you with attention when you speak? […]
It is crucial to prepare for presentations instead of winging it as difficult questions are expected, especially from a C-level audience. Preparation is essential to a successful presentation! Whether I address a group of sales executives during an in-house training or a C – Suite coaching client, somewhere during the conversation, I ask, “When it […]
This article highlights the right tools and techniques to deliver a successful virtual presentation. When fewer meetings are taking place, you must put your best self forward during a virtual meeting. Remember, every presentation counts, and every presentation has high stakes. Depending on when your community, company or country issued a stay-at-home policy, it could […]
If you’ve been following my journey of self-discovery as a go about rebuilding an existing business and rebuilding a new one, you’ll know that I’ve created other businesses before and helped others with their entrepreneurial journey in a variety of different areas or ways. It stands to reason that for me to start again it […]
If people know, like, and trust your content, they will want to do business with you. It doesn’t take an ace marketing team to figure that one out. And yet, many brands fail at one of these crucial elements all too often. You don’t have to put all your effort into all of them all […]
It’s human nature to say to people, “Hey Joe, how are you doing?” We tend to ask that out of common courtesy to before moving into the topic on our minds. But today, asking ‘how are you doing’ is almost taboo in some circles, a question that some people don’t want to address because for […]
Whether or not you’ve been afflicted with the Covid-19 virus, it no doubt has still had an impact on everyone’s life. For the longest time I felt that because I was living in a country where the government was proactive and it’s people were relatively responsible in taking the advice and instructions to stay at […]
Entrepreneurs are facing more challenges today than ever before. In a deeply connected world, it’s difficult to make any decision without a massive ripple effect. The Fourth Wave of industrial revolution has well and truly started to impact the world. It’s an impact that cannot be ignored if you hope to be successful as an […]
Whether you are an entrepreneur, MNC or small business enterprise, one thing is for certain, we are all experiencing some form of disruption in our business as a result of Covid-19. For a very small handful of businesses, this unprecedented change is a positive one for their business, while a significantly greater number have not […]
Emerging Prepared with a Plan in a Post Pandemic Economy It’s April 2020 and as I wake up and start my day, there is always the nagging questions lingering in my head. What the heck will my business look like in three month or even six months from now? Will I still have a business […]
Depending on when your community, company or country issued a stay-at-home policy, it could now be weeks or months now since you began working from home. Not surprisingly, the way you ‘show up’ to the world has also changed. As work from home commenced and communication switched to virtual conversations, most people maintained a level […]
When it comes to meeting people and presenting in person, you are in a good position to ‘read the room’, to get a sense of how your information is or isn’t being accepted. You can see first-hand the nuances of body language, facial gestures and signs of disengagement of people looking at their mobile phones. With most […]
If people know, like, and trust your content, they will want to do business with you. It doesn’t take an ace marketing team to figure that one out. And yet, many brands fail at one of these crucial elements all too often. You don’t have to put all your effort into all of them all […]
If baby boomers were the “Me Generation,” then it’s not too far-fetched to call Millenials the “Me, Me, Me Generation.” By every standard, we are all becoming more interested in extrinsic values. An increasing number of studies is showing narcissistic personality traits are on the rise. It’s not clear just how big of a problem […]
There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing? Do you fully understand all the processes involved and how to best apply them to your company? When all the cards are […]
When discussing entrepreneurship with start-ups or potential business owners, I expound that this is the absolute best time to be in business! Technology makes it so that we can do just about anything, reach anyone and practically run our businesses from a mobile phone. Idealistic as that may seem, there will be times when you’re […]
Search engine optimization (SEO) is all about increasing the online visibility of your business. Once upon a time, SEO was mostly about adding keywords to your website and getting other people to link to you. These things are still important; however, Google has become smarter and takes into account a lot more than your keywords […]
Will you be prepared if you suddenly find yourself jobless? Chances are you’ve read the story of Noah building the Ark in advance of the big flood. Or you’ve seen any variety of movies be it a comedy or documentary, where Noah was given a message from God to build the Ark. He’s instructed to […]
Seen from a distance, technology can look daunting, today more than ever. For people who didn’t grow up with the Internet, terms such as cloud computing, managed hosting solutions, or software as a service can sound unfriendly and discouraging. But whether you’re 20 or 60, technology is the same for everyone, and it’s not just […]
For start-up entrepreneurs and small business owners, every dollar counts. But even if you start with a tight marketing budget, this doesn’t mean you cannot increase the visibility of your business while spending next to nothing. By the way, while I see myself as a guerilla marketer, I do understand the importance of spending money […]
My journey into entrepreneurship began when I was in my thirties. To individuals in their 50-s and 60s, you might think that there is not a lot of risk associated with starting a business in your thirties, yet my choice came with its own set of obstacles. When I made the decision to take the […]
Being a successful entrepreneur is more of a marathon than a sprint, whether you start at twenty or at fifty. Success rewards those who have the patience to wait for it, and who prepare for it in and out of the office. Whether you’ve started a new business or are thinking about creating one in […]
I can remember the day when I made the decision to leave the corporate world and become an entrepreneur like it was yesterday. I was fortunate in the sense that it was a well thought out, well timed decision I made by choice. With a slowing economy and individuals who have decided they have had […]
Social media marketing, pay-per-click (PPC) advertising, content marketing, search engine optimization, email marketing – so many ways to market products and services online can be daunting for anyone, and 50-something entrepreneurs are no exception. But online marketing is more than worthwhile, as it’s usually cheaper than traditional advertising and reaches a wider audience. What’s more, […]
‘Oh no’ I thought. The call that I knew would come sooner or later was about to take place. No, it’ wasn’t the dreaded call about a sick relative or a death in the family, but to me, it was equally emotionally charged. But before I share the conversation that took place on that call, […]
When you see the title of this article, some of you may be saying, ‘what do you mean, how do I get started with social media, like it’s some big secret?’ To some, it might sound like a silly question as most people just dive into a platform and begin making posts. Now imagine if […]
As we move into the new decade more people will venture into business on their own, either by choice or necessity as a result of unemployment. Regardless of how people arrive at this juncture, it is important they fully understand what lies ahead once they become entrepreneurs. What is an entrepreneur? Webster’s Dictionary defines an […]
Getting a start-up going can be stressful at any age – there’s a lot to do, and the checklist keeps growing. Yet you don’t have to let stress accumulate. As a fifty-something entrepreneur, it’s possible to start your own business without turning gray in the process. Even if you’re gray already, the following tips will […]
Being a successful entrepreneur is more of a marathon than a sprint, whether you start at twenty or at fifty. Success rewards those who have the patience to wait for it, and who prepare for it in and out of the office. Whether you’ve started a new business or are thinking about creating one in […]
Today, when younger entrepreneurs get so much media attention, it may seem that they have a head start, but in fact, there are twice as many successful entrepreneurs over 50 as under 25 (yeah baby). Apart from life experience, a 50 or 60-something entrepreneur has a couple of other advantages over a young entrepreneur, even […]
Moving from the corporate world to entrepreneurship is a lot more than just moving from a large office to a soho environment and becoming your own boss. Getting into the right mindset can be one of the major challenges of becoming an entrepreneur. Like all significant changes, it takes time. Even when you consciously adopt […]
Choices. We all love choices. There’s power in the word choice. It makes us feel in control because we get to decide what we want and what direction we want to go. If I’m on a flight and my ‘choice’ of meal is not available, I feel disappointment, but more importantly, I feel that my […]
Choices. We all love choices. There’s power in the word choice. It makes us feel in control because we get to decide what we want and what direction we want to go. If I’m on a flight and my ‘choice’ of meal is not available, I feel disappointment, but more importantly, I feel that my […]
Entrepreneurs past 50 years of age make up a vibrant group in the world of small businesses. If you’ve been thinking about starting your own business, this is a great time to become one of them. Trust me, it’s a lot easier to establish a business today than it was when I first started out […]
Choices. We all love choices. There’s power in the word choice. It makes us feel in control because we get to decide what we want and what direction we want to go. If I’m on a flight and my ‘choice’ of meal is not available, I feel disappointment, but more importantly, I feel that my […]
You may have a broad idea about who you’re selling to. You may know their approximate age, their location, or the sort of keywords they are using to search for products. But is that information enough to turn visitors, fans, and followers into customers? What Is a Buyer Persona? Buyer personas are fictional representations of […]
Gen Y folks probably don’t want to hear this, but I’m going to tell you anyway. It may seem like starting young is the best way to build a successful business, today more than ever. After all, when you’re young you have nothing to lose and a lot of energy to spend, and since your […]
Content marketing can help your startup or small business connect with your audience on a personal level. It builds credibility and trust and encourages content sharing, which helps you grow your online presence. It can generate traffic, increase shares, and more. The biggest challenge with content marketing is finding the time for it. Content marketing […]
If you’re a Baby Boomer who grew up watching your father go off to work; where he stayed until his retirement, you most likely thought you too, would find a job that would employ you for as long as you wanted to stay with the company. I think it’s safe to say that it’s not […]
Choices. We all love choices. There’s power in the word choice. It makes us feel in control because we get to decide what we want and what direction we want to go. If I’m on a flight and my ‘choice’ of meal is not available, I feel disappointment, but more importantly, I feel that my […]
If you were to ask newbie entrepreneurs about their marketing strategy, most will tell you they don’t have one. My guess is that they share a similar belief with other individuals starting up and that is they believe marketing their business will be expensive. Most operate under the assumption that once they start making money, […]
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