Description

Since the invention of the modern printing press, companies the world over have attempted to get free coverage for their products and services. As time progressed, an entire industry was developed around the concept of getting free media coverage: the PR industry. And despite the awards and million-dollar paychecks that surround the top echelons of the industry, getting free press for your product may not be as hard as you think.

Public Relations (PR) is the process of communicating with publics, or groups of people that matter to your company in order to gain awareness and favor in their eyes. It is used to build relationships with employees, customers, partners, shareholders, potential investors, media, special interest or lobby groups, government agencies, and also the general public.