If people know, like, and trust your content, they will want to do business with you. It doesn’t take an ace marketing team to figure that one out. And yet, many brands fail at one of these crucial elements all too often. You don’t have to put all your effort into all of them all […]
Search engine optimization (SEO) is all about increasing the online visibility of your business. Once upon a time, SEO was mostly about adding keywords to your website and getting other people to link to you. These things are still important; however, Google has become smarter and takes into account a lot more than your keywords […]
Will you be prepared if you suddenly find yourself jobless? Chances are you’ve read the story of Noah building the Ark in advance of the big flood. Or you’ve seen any variety of movies be it a comedy or documentary, where Noah was given a message from God to build the Ark. He’s instructed to […]
Seen from a distance, technology can look daunting, today more than ever. For people who didn’t grow up with the Internet, terms such as cloud computing, managed hosting solutions, or software as a service can sound unfriendly and discouraging. But whether you’re 20 or 60, technology is the same for everyone, and it’s not just […]
For start-up entrepreneurs and small business owners, every dollar counts. But even if you start with a tight marketing budget, this doesn’t mean you cannot increase the visibility of your business while spending next to nothing. By the way, while I see myself as a guerilla marketer, I do understand the importance of spending money […]
My journey into entrepreneurship began when I was in my thirties. To individuals in their 50-s and 60s, you might think that there is not a lot of risk associated with starting a business in your thirties, yet my choice came with its own set of obstacles. When I made the decision to take the […]
Being a successful entrepreneur is more of a marathon than a sprint, whether you start at twenty or at fifty. Success rewards those who have the patience to wait for it, and who prepare for it in and out of the office. Whether you’ve started a new business or are thinking about creating one in […]
I can remember the day when I made the decision to leave the corporate world and become an entrepreneur like it was yesterday. I was fortunate in the sense that it was a well thought out, well timed decision I made by choice. With a slowing economy and individuals who have decided they have had […]
‘Oh no’ I thought. The call that I knew would come sooner or later was about to take place. No, it’ wasn’t the dreaded call about a sick relative or a death in the family, but to me, it was equally emotionally charged. But before I share the conversation that took place on that call, […]
When you see the title of this article, some of you may be saying, ‘what do you mean, how do I get started with social media, like it’s some big secret?’ To some, it might sound like a silly question as most people just dive into a platform and begin making posts. Now imagine if […]
As we move into the new decade more people will venture into business on their own, either by choice or necessity as a result of unemployment. Regardless of how people arrive at this juncture, it is important they fully understand what lies ahead once they become entrepreneurs. What is an entrepreneur? Webster’s Dictionary defines an […]
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