This article explains the importance of innovation in the business and its different stages. People often believe that innovation requires something groundbreaking. But that doesn’t always have to be the case. By definition, innovation is the process of developing and introducing a new, substantially improved, or redesigned product or service. Simply put, something is innovative […]
This article provides essential tips to help your business thrive and succeed. Every business faces challenges, but not all of them push through. In fact, around 70% of small businesses don’t make it past 10 years. You don’t want to be a part of this gloomy statistic. The good news is, there’s a lot you […]
This article highlights the top trends in entrepreneurship to look forward to in 2022. The modern markets and business landscape have been affected by numerous factors. These include the continuous development of new technologies, shifts in the social structure, the ongoing pandemic, and many others. In that light, it’s no wonder that the upcoming year […]
This article highlights how Great Resignation changes the global workforce. It also explains how this change can turn into great opportunities. The traditional market has been going through changes for a long time. However, much of the movement happening across different industries has accelerated significantly in recent years, largely due to how the global pandemic […]
If you’ve been following my journey of self-discovery as a go about rebuilding an existing business and rebuilding a new one, you’ll know that I’ve created other businesses before and helped others with their entrepreneurial journey in a variety of different areas or ways. It stands to reason that for me to start again it […]
If people know, like, and trust your content, they will want to do business with you. It doesn’t take an ace marketing team to figure that one out. And yet, many brands fail at one of these crucial elements all too often. You don’t have to put all your effort into all of them all […]
It’s human nature to say to people, “Hey Joe, how are you doing?” We tend to ask that out of common courtesy to before moving into the topic on our minds. But today, asking ‘how are you doing’ is almost taboo in some circles, a question that some people don’t want to address because for […]
Whether or not you’ve been afflicted with the Covid-19 virus, it no doubt has still had an impact on everyone’s life. For the longest time I felt that because I was living in a country where the government was proactive and it’s people were relatively responsible in taking the advice and instructions to stay at […]
Whether you are an entrepreneur, MNC or small business enterprise, one thing is for certain, we are all experiencing some form of disruption in our business as a result of Covid-19. For a very small handful of businesses, this unprecedented change is a positive one for their business, while a significantly greater number have not […]
Emerging Prepared with a Plan in a Post Pandemic Economy It’s April 2020 and as I wake up and start my day, there is always the nagging questions lingering in my head. What the heck will my business look like in three month or even six months from now? Will I still have a business […]
If people know, like, and trust your content, they will want to do business with you. It doesn’t take an ace marketing team to figure that one out. And yet, many brands fail at one of these crucial elements all too often. You don’t have to put all your effort into all of them all […]
Search engine optimization (SEO) is all about increasing the online visibility of your business. Once upon a time, SEO was mostly about adding keywords to your website and getting other people to link to you. These things are still important; however, Google has become smarter and takes into account a lot more than your keywords […]
Will you be prepared if you suddenly find yourself jobless? Chances are you’ve read the story of Noah building the Ark in advance of the big flood. Or you’ve seen any variety of movies be it a comedy or documentary, where Noah was given a message from God to build the Ark. He’s instructed to […]
Seen from a distance, technology can look daunting, today more than ever. For people who didn’t grow up with the Internet, terms such as cloud computing, managed hosting solutions, or software as a service can sound unfriendly and discouraging. But whether you’re 20 or 60, technology is the same for everyone, and it’s not just […]
For start-up entrepreneurs and small business owners, every dollar counts. But even if you start with a tight marketing budget, this doesn’t mean you cannot increase the visibility of your business while spending next to nothing. By the way, while I see myself as a guerilla marketer, I do understand the importance of spending money […]
My journey into entrepreneurship began when I was in my thirties. To individuals in their 50-s and 60s, you might think that there is not a lot of risk associated with starting a business in your thirties, yet my choice came with its own set of obstacles. When I made the decision to take the […]
Being a successful entrepreneur is more of a marathon than a sprint, whether you start at twenty or at fifty. Success rewards those who have the patience to wait for it, and who prepare for it in and out of the office. Whether you’ve started a new business or are thinking about creating one in […]
I can remember the day when I made the decision to leave the corporate world and become an entrepreneur like it was yesterday. I was fortunate in the sense that it was a well thought out, well timed decision I made by choice. With a slowing economy and individuals who have decided they have had […]
‘Oh no’ I thought. The call that I knew would come sooner or later was about to take place. No, it’ wasn’t the dreaded call about a sick relative or a death in the family, but to me, it was equally emotionally charged. But before I share the conversation that took place on that call, […]
When you see the title of this article, some of you may be saying, ‘what do you mean, how do I get started with social media, like it’s some big secret?’ To some, it might sound like a silly question as most people just dive into a platform and begin making posts. Now imagine if […]
As we move into the new decade more people will venture into business on their own, either by choice or necessity as a result of unemployment. Regardless of how people arrive at this juncture, it is important they fully understand what lies ahead once they become entrepreneurs. What is an entrepreneur? Webster’s Dictionary defines an […]
Getting a start-up going can be stressful at any age – there’s a lot to do, and the checklist keeps growing. Yet you don’t have to let stress accumulate. As a fifty-something entrepreneur, it’s possible to start your own business without turning gray in the process. Even if you’re gray already, the following tips will […]
Being a successful entrepreneur is more of a marathon than a sprint, whether you start at twenty or at fifty. Success rewards those who have the patience to wait for it, and who prepare for it in and out of the office. Whether you’ve started a new business or are thinking about creating one in […]
Today, when younger entrepreneurs get so much media attention, it may seem that they have a head start, but in fact, there are twice as many successful entrepreneurs over 50 as under 25 (yeah baby). Apart from life experience, a 50 or 60-something entrepreneur has a couple of other advantages over a young entrepreneur, even […]
Moving from the corporate world to entrepreneurship is a lot more than just moving from a large office to a soho environment and becoming your own boss. Getting into the right mindset can be one of the major challenges of becoming an entrepreneur. Like all significant changes, it takes time. Even when you consciously adopt […]
Entrepreneurs past 50 years of age make up a vibrant group in the world of small businesses. If you’ve been thinking about starting your own business, this is a great time to become one of them. Trust me, it’s a lot easier to establish a business today than it was when I first started out […]
You may have a broad idea about who you’re selling to. You may know their approximate age, their location, or the sort of keywords they are using to search for products. But is that information enough to turn visitors, fans, and followers into customers? What Is a Buyer Persona? Buyer personas are fictional representations of […]
Gen Y folks probably don’t want to hear this, but I’m going to tell you anyway. It may seem like starting young is the best way to build a successful business, today more than ever. After all, when you’re young you have nothing to lose and a lot of energy to spend, and since your […]
Content marketing can help your startup or small business connect with your audience on a personal level. It builds credibility and trust and encourages content sharing, which helps you grow your online presence. It can generate traffic, increase shares, and more. The biggest challenge with content marketing is finding the time for it. Content marketing […]
If you’re a Baby Boomer who grew up watching your father go off to work; where he stayed until his retirement, you most likely thought you too, would find a job that would employ you for as long as you wanted to stay with the company. I think it’s safe to say that it’s not […]
If you were to ask newbie entrepreneurs about their marketing strategy, most will tell you they don’t have one. My guess is that they share a similar belief with other individuals starting up and that is they believe marketing their business will be expensive. Most operate under the assumption that once they start making money, […]
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