Search engine optimization (SEO) is all about increasing the online visibility of your business. Once upon a time, SEO was mostly about adding keywords to your website and getting other people to link to you. These things are still important; however, Google has become smarter and takes into account a lot more than your keywords […]
Social media marketing, pay-per-click (PPC) advertising, content marketing, search engine optimization, email marketing – so many ways to market products and services online can be daunting for anyone, and 50-something entrepreneurs are no exception. But online marketing is more than worthwhile, as it’s usually cheaper than traditional advertising and reaches a wider audience. What’s more, […]
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