This article explains the importance of innovation in the business and its different stages. People often believe that innovation requires something groundbreaking. But that doesn’t always have to be the case. By definition, innovation is the process of developing and introducing a new, substantially improved, or redesigned product or service. Simply put, something is innovative […]
This article provides essential tips to help your business thrive and succeed. Every business faces challenges, but not all of them push through. In fact, around 70% of small businesses don’t make it past 10 years. You don’t want to be a part of this gloomy statistic. The good news is, there’s a lot you […]
The article explains the importance of using marketing analytics in small businesses However creative it is, marketing has a vital data-driven component to it. To execute an effective strategy, you need to make decisions based on cold facts. That’s where analytics come into play. You’d be surprised by the amount of actionable information that marketing […]
This article highlights the top trends in entrepreneurship to look forward to in 2022. The modern markets and business landscape have been affected by numerous factors. These include the continuous development of new technologies, shifts in the social structure, the ongoing pandemic, and many others. In that light, it’s no wonder that the upcoming year […]
This article highlights how Great Resignation changes the global workforce. It also explains how this change can turn into great opportunities. The traditional market has been going through changes for a long time. However, much of the movement happening across different industries has accelerated significantly in recent years, largely due to how the global pandemic […]
‘Oh no’ I thought. The call that I knew would come sooner or later was about to take place. No, it’ wasn’t the dreaded call about a sick relative or a death in the family, but to me, it was equally emotionally charged. But before I share the conversation that took place on that call, […]
When you see the title of this article, some of you may be saying, ‘what do you mean, how do I get started with social media, like it’s some big secret?’ To some, it might sound like a silly question as most people just dive into a platform and begin making posts. Now imagine if […]
Today, when younger entrepreneurs get so much media attention, it may seem that they have a head start, but in fact, there are twice as many successful entrepreneurs over 50 as under 25 (yeah baby). Apart from life experience, a 50 or 60-something entrepreneur has a couple of other advantages over a young entrepreneur, even […]
Entrepreneurs past 50 years of age make up a vibrant group in the world of small businesses. If you’ve been thinking about starting your own business, this is a great time to become one of them. Trust me, it’s a lot easier to establish a business today than it was when I first started out […]
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