If you’ve been following my journey of self-discovery as a go about rebuilding an existing business and rebuilding a new one, you’ll know that I’ve created other businesses before and helped others with their entrepreneurial journey in a variety of different areas or ways. It stands to reason that for me to start again it […]
Whether or not you’ve been afflicted with the Covid-19 virus, it no doubt has still had an impact on everyone’s life. For the longest time I felt that because I was living in a country where the government was proactive and it’s people were relatively responsible in taking the advice and instructions to stay at […]
My journey into entrepreneurship began when I was in my thirties. To individuals in their 50-s and 60s, you might think that there is not a lot of risk associated with starting a business in your thirties, yet my choice came with its own set of obstacles. When I made the decision to take the […]
You may have a broad idea about who you’re selling to. You may know their approximate age, their location, or the sort of keywords they are using to search for products. But is that information enough to turn visitors, fans, and followers into customers? What Is a Buyer Persona? Buyer personas are fictional representations of […]
Choices. We all love choices. There’s power in the word choice. It makes us feel in control because we get to decide what we want and what direction we want to go. If I’m on a flight and my ‘choice’ of meal is not available, I feel disappointment, but more importantly, I feel that my […]
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